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In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
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Certificates CPD Accredited Digital Certificate Digital certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - Included If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate
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Upon completion of this online Entrepreneurship, Business Management, Business Law, Investment & Tax bundle, you will gain the following: CPD QS Accredited Proficiency with this Entrepreneurship& Business Lawbundle After successfully completing the Entrepreneurship& Business Law bundle, you will receive a FREE PDF Certificate from REED as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials in this Entrepreneurship& Business Lawbundle The online test with immediate results You can study and complete the Entrepreneurship& Business Law bundle at your own pace. Study for the Entrepreneurship& Business Law bundle using any internet-connected device, such as a computer, tablet, or mobile device. Each course in this Entrepreneurship, Business Management, Business Law, Investment & Tax bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This Entrepreneurship& Business Lawbundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Entrepreneurship, Business Management, Business Law, Investment & Tax, a rich anthology of 30 diverse courses. Our experts handpick each course in the Entrepreneurship& Business Law bundle to ensure a wide spectrum of learning opportunities. This Entrepreneurship& Business Lawbundle will take you on a unique and enriching educational journey. The Entrepreneurship, Business Management, Business Law, Investment & Tax bundle encapsulates our mission to provide quality, accessible education for all. 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Investors and financial planners eager to deepen their knowledge of investment strategies and tax planning. Career changers aiming to transition into roles that require robust business and financial acumen. Requirements You are warmly invited to register for this bundle. Please be aware that no formal entry requirements or qualifications are necessary. This curriculum has been crafted to be open to everyone, regardless of previous experience or educational attainment. Career path Upon Entrepreneurship, Business Management, Business Law, Investment & Tax course completion, you can expect to: Entrepreneur Business Manager Corporate Lawyer Investment Advisor Tax Consultant Business Consultant Financial Manager Start-up Advisor Corporate Executive Academic Researcher or Lecture Certificates CPD Certificates Digital certificate - Included
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