Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools. With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON. Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard. In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
FAA Level 1 Award In Awareness Of First Aid For Mental Health (RQF) Classroom (4.5 hour course), Virtual (2 x 2 ½ hour sessions) Gives learners a good awareness of Mental Health First Aid Gives learners the skills to start that difficult conversation Course Contents: What is Mental Health? Why people develop mental health conditions What the role of a mental health first aider is Knowing how to provide advice and practical support Knowing how to recognise and manage stress Recognising a range of mental health conditions: Depression Anxiety Psychosis Eating disorders Suicide Self-harm Benefits of this course: 37% of all work-related ill-health is due to mental health problems Problems with mental health cover 45% of all working days lost A whopping 12.8 million working days, or 49, 042 years, were lost due to mental health problems in 2018/19 602,000 workers suffered from work-related stress, depression or anxiety in 2018/19 One in four people will have a mental health problem at some point during their lives Whether work is causing or aggravating mental health problems, employers have a legal responsibility towards their employees Work-related mental health issues must to be assessed to measure the levels of risk to staff Where a risk is identified, steps must be taken to remove it or reduce it as far as reasonably practicable This half day course gives people a good awareness of mental health in the workplace For a more complete introduction, see our full day First Aid for Mental Health or two day Supervising First Aid for Mental Health courses Accredited, Ofqual regulated qualification This Awareness of Mental Health First Aid Course is a nationally recognised, Ofqual regulated qualification accredited by First Aid Awards. This means that you can be rest assured that your Mental Health First Aid Certificates fulfil the upcoming legal requirements and are a very good way to make sure you and your employees have a supporting workplace to deal with staff's mental health conditions. The Ofqual Register number for this course is 603/3768/0
Duration 2 Days 12 CPD hours This course is intended for Professionals desiring to be able to communicate clearly and concisely in their writing will benefit from this course. Overview Awareness of common spelling and grammar issues in business writing. Basic concepts in sentence and paragraph construction. Basic structure of agendas, email messages, business letters, business proposals, and business reports. Collaborative writing techniques, tools and best practices Tips and techniques to use when deciding the most appropriate format to use for agendas, email messages, business letters, business proposals, and business reports In this course, you will learn the essential skills needed to organize your thoughts and select the best words and phrases to clearly convey them in writing. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. Working With Words Monitoring Spelling, Grammar, and Verb Tense Creating a Reference Sheet 2. Constructing Sentences Recognizing Sentence Parts Classifying Sentence Type Increasing Readability with Punctuation 3. Creating Paragraphs The Three Basic Components Organization Methods 4. Finding Facts Identifying and Using Key Resources Fact-Finding and Information Gathering 5. Collaborative Writing Clarifying the Objective Collaborative Writing Strategies and Patterns 6. Types of Collaborative Business Writing Applying Different Construction Techniques Cut & Paste, Puzzle, Sequential Summative Integrating Construction 7. Collaborative Tools and Processes Planning and Revision Creating Outlines and Storyboards Building Team Cohesion 8. Writing Meeting Agendas Choosing an Agenda Format Structuring and Writing the Agenda 9. Writing E-Mails, Reports and Proposals Addressing Your Message Using Proper Grammar and Defining Acronyms Structuring, Formatting, and Writing Your Report Additional course details: Nexus Humans Writing for the Business Professional training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Writing for the Business Professional course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
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