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35 Educators providing Marketing courses in Belfast

Imagine! Belfast Festival of Ideas & Politics

imagine! belfast festival of ideas & politics

Belfast

The 8th Imagine! Belfast Festival proved to be a successful offering involving 147 events and 359 speakers & performers during 21-27 March 2022. The eclectic week of talks, workshops, theatre, poetry, comedy, music, exhibitions, film and tours attracted an audience of 9,210 online and in-person attendees. Most of the events (82%) were free as the festival returned to live events after two years operating online. Although Covid continued to impact on our programme with 17 events cancelled due to illness, we were still able to roll out a huge range of events including headliners such as Michael Ignatieff, Tom Robinson, Helen Thompson, Michael Longley, Ece Temelkuran, Bill Neely and a host of exciting arts and cultural events – with many sold out or oversubscribed. We have conducted a comprehensive evaluation of the festival through an audience survey(3.5% sample). Our survey found that 95% of respondents felt the festival satisfied their expectations. It was particularly pleasing to find that 60% of audience members were attending a festival event for the first time and 37% of the sample had never been to a festival venue before, which suggests that we were able to reach new audiences and introduce them to new venues and partners. Other outcomes included: 12% of attendees came from outside Northern Ireland. Of these, 13% stated the festival was the main reason they were visiting Belfast. Audience spend: Our sample spent an average of £35 attending our events Number of festival partners: 52 Number of international participants: 40 with 27 events organised by participants from outside UK & Ireland Number of free events: 121 – 82% of total events Average ticket price: £7.8 Number of workshops: 14 Number of venues used: 35 Media coverage: Total number of items: 98. Reach: 4,022,796. AVE: £181,881. PR value: £545,644 Positive feedback was also elicited from survey respondents, detailed as follows: 95% of respondents felt the festival satisfied their expectations with only 1% reporting dissatisfaction (increased from 94% in 2021) 95.3% of people answered the question ‘after attending the festival, would you be more likely to attend other politics-related events’ (88% last year) 97.8 of respondents stated they were more likely to recommend the festival to family and friends after attending one of our events with 1.6% stating they felt the same When asked whether the festival promotes Belfast and Northern Ireland in a positive way, 98.4% said yes, with 1.6% responding as ‘don’t know’ People appeared to be reasonably well informed about the festival. 92% of the sample stated they were either well or somewhat informed about the festival prior to attending an event Respondents overwhelmingly found the subject matter of the event/performance as the main reason for attending the festival. However, familiarity with the speaker/performer was also cited as a factor. We also asked whether respondents considered themselves to be disadvantaged and found that 21% of the sample considered themselves to fall into this category which suggests were able to significantly engage with vulnerable and less well-off sections of the community. We invited the public to suggest and organise events in November 2021 and received a record 98 proposals, most of which we were able to support. This was a higher than expected level of public participation in the festival which resulted in more events than planned taking place in the 2022 programme. We also had a greater variety of events with more place-making events, exhibitions, music and discussions/workshop events compared to previous years.

Courses matching "Marketing"

Show all 96

Modern Approach - Digital Marketing and Social Media

5.0(10)

By GBA Corporate

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Modern Approach - Digital Marketing and Social Media
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Advance Skills in Sales and Marketing

5.0(10)

By GBA Corporate

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

Advance Skills in Sales and Marketing
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Introduction to Publicity and Marketing

By SAVO CIC

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Introduction to Publicity and Marketing
Delivered In-Person in Thetford or UK WideFlexible Dates
£150

Marketing and Business Growth for FitPros Workshop

5.0(13)

By Platinum Training Institute

This intensive 1-day workshop equips both newly qualified and experienced fit-pros with the business knowledge and marketing tools to effectively market their services, attract more clients and build a successful & sustainable business.

Marketing and Business Growth for FitPros Workshop
Delivered In-PersonJoin Waitlist
£95

Advance Strategic Sales Management

5.0(10)

By GBA Corporate

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

Advance Strategic Sales Management
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Strategic Marketing (In-House)

By The In House Training Company

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Strategic Marketing (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

PR, Brand Management and Strategic Management

5.0(10)

By GBA Corporate

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

PR, Brand Management and Strategic Management
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Advance Skills in SEO

5.0(10)

By GBA Corporate

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

Advance Skills in SEO
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Digital Transformation

5.0(10)

By GBA Corporate

Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

Digital Transformation
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Islamic Financial Management

5.0(10)

By GBA Corporate

Overview Objectives Analysis of current market practices and what products and structures are utilized, and why Developing new products for your clients and markets Entering the crypto and fintech space to serve the Islamic market Structuring products from the building block of theory (Islamic law) through to the final end product Impact on each group of stakeholders (Scholars, structurers, legal, marketing, operations, risk, execution etc)

Islamic Financial Management
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626