Strategic Thinking (Virtual) The goal of this course is to provide you with the building blocks and the motivation to develop the critical skill of strategic thinking. The participants will consider a four-part model that distinguishes strategic thinking from strategic planning and managing. With that understanding, you will investigate the critical components of strategic thinking and how to apply it effectively. What You Will Learn You will learn how to: Define strategic thinking and distinguish it from strategic planning and management Explain a high-level approach to gaining strategic thinking skills Integrate other interpersonal skills, such as self-awareness, systems thinking, leadership, constructive conflict, and collaboration, into the fabric of strategic thinking skills Select appropriate techniques to apply strategic thinking in specific situations Recognize and emulate effective strategic thinking behaviors Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Interactive event: Define Strategic Thinking (ST) Interactive event: Discuss relationship of ST with Strategic Planning, Management and Decision Making Strategic Level Framework - Tying it all together Strategic thinking attributes Strategic Thinking Critical Success Factors Strategic Thinking Critical Success Factors - 5-part model Strategic Thinking and the Organization Critical Success Factors Model applied to an organization Tools Introduction (5): Environmental, 5 Forces, SWOT, Value Proposition, Integral Theory of Worldview Video: Fog of War Strategic Thinking and the Individual Critical Success Factors Model applied to an individual Tools Introduction (5): Thinking Styles, Six Thinking Hats, Reverse Thinking, Systems Thinking, Integral Theory of Worldview Strategic Thinking at the Interpersonal and Team Levels Emotional Intelligence - Self Awareness and Working With Others Team Leadership and Trust Constructive Conflict as the Gateway to Collaboration Interactive event: Testing the Models - Challenge Perspective; What's Missing Applying the critical skill of Strategic Thinking Worldview: Team versus client Trusted Advisor Interactive event: Doing what is asked (Case study, wherein participants review the default case scenario prepared for this workshop and add specific details to make the scenario more relevant to their experiences / needs. Teams develop an action plan for applying ST concepts and techniques they have learned here to the situation, then compare and contrast results.)
In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year
Duration 2 Days 12 CPD hours This course is intended for Managers, directors, and other professionals responsible for planning and leading projects and programs will benefit from this course. Overview Describe common communication barriers Understand how to use effective interpersonal skills in their spoken and written communications Analyze the pillars of organizational awareness Apply principles of effective facilitation Understand how to adapt their approach to different learning and communication styles Effective communication is how employees and management interact to reach organizational goals. Getting this right results in a happier, more engaged workforce who get more done. Unfortunately, there are often significant barriers ? language, culture, distrust, distance ? to effective communication. The activities and discussions in this workshop will help you identify the essential elements of effective communications within your organization and develop communication strategies that harness both interpersonal and organizational awareness to build trust, strengthen collaboration, and increase productivity. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. A History of Organizational Communication A Historical Perspective Classic vs. Human Relations Communications Generational and Technological Change Digital Communication Effectiveness of Communication Channels 2. The Effectiveness of Interpersonal Skills Limitations of Self-Awareness Transactional Analysis Connecting with Powerful Communication Active Listening Non-Verbal Communication Written Communication The Power of Facilitation 3. The Pillars of Organizational Awareness Culture and Behavior Creating Psychological Safety Inclusion and Belonging Sweaty-Palmed Conversations Care and Challenge Each Other 4. The Adaptation of Communication Strategies Factors in Communication Communication Barriers Adapting to Different Learning and Communication Styles Communication Strategies Across Time Position and Posture Additional course details: Nexus Humans Communicating Across Your Organization (Second Edition) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Communicating Across Your Organization (Second Edition) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
One of the most effective ways to increase customer reach is through content marketing. Gain the skills to develop a solid content strategy for your business to yield concrete outcomes with the Diploma in Content Creation Strategies Course. This Diploma in Content Creation Strategies Course outlines the methods for creating a winning content strategy for your business. The course educates you on the escape and arrival method and mind mapping techniques. In addition, it will discuss how to create meaningful connections with your audience. Finally, you'll determine the factors for targeting an attractive market to improve brand awareness and audience experiences. Upon successful completion, you will know how to create content that supports your business goals and take your business to new heights. Learning Objectives Understand what content strategy is and why your business needs it Familiarise yourself with the best content creation tools and resources Know the process of creating resonance with content and product Broaden your understanding of attractive marketing segment Learn to create contents that support your goals Be able to create meaningful content to attract target customers Who is this Course for? This Diploma in Content Creation Strategies Course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of content creation tactics or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Diploma in Content Creation Strategies course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successfully completing the Diploma in Content Creation Strategies Course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Copywriter Content Manager Head of Content Marketing Search Manager Social Media Executive Course Curriculum Module 01: Foundations Introduction 00:04:00 Framework 00:03:00 Message 00:10:00 Module 02: Creating Your Unique Methodology Methodology 00:05:00 Escape and Arrival Method 00:16:00 Mind Mapping Method of Creating Your System 00:05:00 Note of Warning on Methodology 00:03:00 Module 03: Creating Resonance with Content & Product Importance of Meaning 00:05:00 Using Problem Statements to Create Meaning 00:03:00 Creating Meaningful Connections 00:06:00 Module 04: Market Selection for Attractive Marketing Market 00:09:00 Markers 00:08:00 Module 05: Choosing Your Modes of Delivery 6 Modes of Delivery 00:02:00 Authoring 00:03:00 Mentoring 00:03:00 Coaching 00:04:00 Speaking 00:03:00 Training 00:05:00 Facilitating 00:04:00 Something to Note 00:06:00 Module 06: Inviting Visual & Mental Participation Introduction to Models 00:07:00 Coming Up with a Model 00:07:00 Metaphors Introduction 00:06:00 4 Classes of Metaphors 00:09:00 Sourcing for Metaphors 00:06:00 Examples & Your Course Task 00:05:00 Module 07: Creating a Content Based Movement Movement 00:08:00 Module 08: Product & Content Creation Tools Content Creation Tools 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this course we explore Mental Health and address how such needs can be met in mainstream classrooms. Course Category Behaviour and Relationships Meeting Emotional Needs Description This is our lead workshop/training day on understanding mental health, behaviour and relationship work in schools other settings and is both a values primer and a practical guide to successful innovative strategies for improving behaviour and strengthening relationships for challenging children and young people of all ages. Not just another day on ‘Behaviour Management’ – Our Mental Health Day goes well beyond a rewards and sanctions approach to ‘behaviour’. We will be focused on those young people for whom rewards and punishments do not always work and who confuse the adults who work with them. We aim to take a relationships-based approach and to give those attending an opportunity to think more deeply about why young people do the things they do and what our part as adults is in creating, sustaining and changing these behaviours. The day gives those present opportunities to reflect on their attitudes and practice in relation to children’s behaviour and relationship building. If your usual approaches to managing tackling mental health needs aren’t working with particular individuals then take a tour through this range of cutting edge strategies for bringing about positive behaviour change, and for meeting challenging emotional needs Learning Objectives reinforce and affirm good practice re-energise, stimulate and challenge thinking about inclusion of challenging pupils and children increased understanding of mental health increased confidence in managing challenging pupils in mainstream schools access to a wider range of practical strategies to impact on behaviour problems opportunity to reflect on professional attitudes and behaviour towards mental health in families and pupils Who Is It For ? Anyone concerned with understanding and meeting emotional and mental health needs Course Content Circle of Courage – belonging-achievement-generosity – independence – model for understanding mental health Compass of Anxiety – understanding and going deeper Active listening – Listening to the person underneath the behaviour Involving other children and young people in solutions and interventions - Circles of friends: peer support, counselling and mediation Team Problem Solving – Solution Circles: a 30 minute group problem solving process to get Teams ‘unstuck’ and to generate positive first action steps Restorative justice and restitution: principles and practice of this approach to repairing harm and restoring relationships without reliance on punishment Understanding the effects of Separation, Loss, Trauma and Neglect on children’s learning and relationships in school and what adults can do to reach and support these children
ð Unlock Your Business Potential with 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' Course! ð Ready to propel your business to new heights and maximize your revenue? Look no further! Dive into our comprehensive online course meticulously designed to equip you with the essential strategies for unprecedented success in the market. ð Here's what you'll master in each module: ð¹ Module 01: Create a Unique Competitive Advantage Uncover the secrets to set your business apart from the competition. Learn how to identify and leverage your unique strengths to create an unbeatable competitive edge. ð¹ Module 02: Position Your Product or Service in Action Craft a winning strategy to effectively position your product or service in the market. Gain insights into consumer behavior and learn to tailor your offerings for maximum impact. ð¹ Module 03: Determine Your Target Market Discover the power of pinpoint accuracy! Understand your audience better than ever before and learn how to target and captivate your ideal customers. ð¹ Module 04: Build a Compelling Value Proposition Learn the art of crafting compelling value propositions that resonate with your audience. Master the skills needed to communicate your product or service's unique benefits effectively. ð What's in it for you? â Actionable insights from industry experts â Practical strategies for immediate implementation â Engaging learning materials: videos, quizzes, and real-world case studies â Accessible anytime, anywhere - fit your learning into your schedule ð Elevate your revenue game and outshine your competition! Enroll now and transform your business into a revenue-generating powerhouse. Don't miss this opportunity to revolutionize your approach to market strategies! Join 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' and take the first step towards exponential success. Enroll today and start your journey to maximizing revenue growth! ððð¡ Course Curriculum Module 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:00 Unique Competitive Advantage - Company Examples 00:00 How to Determine Your Unique Competitive Advantage 00:00 Step 1 - Evaluate Your Strengths 00:00 Step 2 - Evaluate Your Competitive Landscape 00:00 Step 3 - Identify Your Unique Competitive Advantage 00:00 Step 4 - Test Your Unique Competitive Advantage 00:00 Common Mistakes 00:00 Workshop - Unique Competitive Advantrage In Action 00:00 Module 02: Position Your Product or Service in Action Positioning is about Your Customer's Point of View 00:00 What Investors are Looking For 00:00 Ben and Jerry's Case Study 00:00 Keys to Success 00:00 The Positioning Framework Overview 00:00 Step 1 - Create Meaningful Attributes - Part 1 00:00 Step 1 - Create Meaningful Attributes - Part 2 00:00 Step 1 - Create Meaningful Attributes - Part 3 00:00 Viking Cruises - Case Study 00:00 Step 2 - Custom Attributes 00:00 Step 3- Evaluate Rank Attributes 00:00 Step 4 - Evaluating Positioning Rankings 00:00 2122 - Step 5 - Positioning of Your Attributes 00:00 Step 6 - Your Positioning Statement 00:00 Common Mistakes 00:00 Workshop - Position Your Product or Service in Action 00:00 Module 03: Determine Your Target Market Target Market Essentials 00:00 Why is Your Target Market So Important 00:00 Define Your Target Market 00:00 Step 1 - Define Standard Attributes - Demographics 00:00 Step 1 (con't) - Define Standard Attributes - More Demographics 00:00 Step 1 (con't) - Define Standard Attributes - Psychographics 00:00 Step 2 - Develop Custom Attributes 00:00 Step 3 - Validation 00:00 Step 4 - Adjust Your Strategy 00:00 Workshop - Devleoping Your Target Market 00:00 Module 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:00 Types of Customer Benefits UVPs Express 00:00 Examples of Unique Value Propositions 00:00 What Investors Are Looking For 00:00 Value Proposition vs Competitive Advantage 00:00 Understand Your Competitor's Unique Value Proposition 00:00 Streaming Services Example 00:00 The Value Proposition Framework 00:00 Step 1 - Brainstorming 00:00 Step 2 - Create a Value Proposition List 00:00 Step 3 - Determine Uniqueness 00:00 Step 4 - Prioritize Top Value Propositions 00:00 Step 5 - Tell a Story 00:00 Common Mistakes 00:00 Workshop - Build Your Unique Value Proposition 00:00
Designed as a follow-on to The Practical Manager, this course will take your managers to the next level. Give them the skills to develop high performing teams through the application of tailored motivation strategies, effective performance appraisal and razor-sharp decision-making.
This is a practical ‘non medical’ day for front line practitioners working with children and young people with serious attachment issues arising from loss, trauma and abuse. We look at what Psychology may help us in our understanding of children who have faced issues with love and attachment. Splitting, handling projected feelings, constancy and permanence are explored. Online Course now available via Teachable Platform – Understanding Attachment Learn at your own pace… lots of text and video support Course Category Meeting emotional needs Behaviour and Relationships Inclusion Teaching and Learning Description This is a practical ‘non medical’ day for front line practitioners working with children and young people with serious attachment issues arising from loss, trauma and abuse. Drawing from the international research and literature and our own experience over many years as educational psychologists of the challenges of children with major social and emotional needs, we will explore together what the best practice can and could look like. We explore the language of attachment and outline very practical classroom strategies. We look at what Psychology may help us in our understanding of children who have faced issues with love and attachment. We explore the feelings of being on a desolate island of relational poverty or to imagine swimming with sharks. We explore the themes of violence, anxiety and experience of being a victim as young people grow older. We look at telling lies and explore how we can respectfully understand this. We reveal the new and innovative compass of vulnerability – the cognitive errors to which some are much more vulnerable. We look at triggers, self regulation and unpack a range of strategies. Transference and counter transference are examined along with splitting, handling projected feelings, constancy and permanence. We explore what young people with these difficulties really need from us. We also spend time looking at the emotional impact on practitioners working with children with such needs and what helps at an personal and team level. We can all do something – we do not have to wait for expert therapists to arrive! Testimonials Very moving presentation I will always try and think behind the behaviour now It had a huge impact on all levels We all seem to need it Belonging and feelings are so important Very user friendly Excellent! Learning Objectives Increased confidence regarding developing inclusive practice for children with serious attachment needs in mainstream schools Simple understandable explanation of attachment understood Access to a wider range of practical strategies to impact on social and behavioural needs Deeper understanding of core values surrounding inclusion of emotionally disabled children Opportunity to reflect on professional attitudes and behaviour towards parents and pupils with complex emotional needs New skills, scripts and processes to make inclusion successful Who Is It For ? Practitioners working in schools and other settings with children and young people of all ages Key workers Teaching Assistants with support roles Heads and deputies SENCOs Advanced skills teachers Primary and secondary classroom teachers Parents Local authority support services Course Content The course explores the questions : How can we start to develop an understanding of children with attachment needs? What is the true impact of loss, trauma and abuse? What else can we do to go about including high profile children or young people with challenging emotional needs? What useful psychological constructs can we use to guide us? This course also explores practical strategies and language for key adults rebuilding relationships with individual pupils. This is a participative day that aims to be explorative and practical. Opportunities to develop empathy with the children of concern will be created.
In line with OFSTED expectations make sure NQTs are up to speed on effective behaviour management and relationship building in the classroom. Course Category Behaviour and Relationships Meeting emotional needs Inclusion Description This is our lead workshop/training day on behaviour and relationship work aimed at NQTs. Recent OFSTED changes make Behaviour and Classroom management of NQTs a particular focus for inspections. Are your NQTs teaching the behaviours children need to succeed? Can they articulate these behaviours? This training provides a values primer and a practical guide to successful innovative strategies for improving behaviour and strengthening relationships for challenging children and young people of all ages. Not just another day on ‘Behaviour Management’ – our day goes well beyond a rewards and sanctions approach to ‘behaviour’. We will be focused on those young people for whom rewards and punishments do not always work and who confuse the adults who work with them. We aim to take a relationships based approach and to give those attending an opportunity to think more deeply about why young people do the things they do and what our part as adults is in creating, sustaining and changing these behaviours. The day gives those present opportunities to reflect on their attitudes and practice in relation to children’s behaviour and relationship building. If your usual approaches to managing behaviour aren’t working with particular individuals then take a tour through this range of cutting edge strategies for bringing about positive behaviour change, and for meeting challenging emotional needs. Learning Objectives Reinforce and affirm good practice Re-energise, stimulate and challenge thinking about inclusion of challenging young people and children Increased understanding about behaviour and emotions Increased confidence in managing challenging pupils in childcare settings mainstream schools Access to a wider range of practical strategies to impact on behaviour problems Opportunity to reflect on professional attitudes and behaviour towards families and children and young people Learn new skills and processes to make inclusion successful Who Is It For? Primary and secondary NQTs Course Content The course answers the questions: Are there any new ways to include our most challenging young people? Should we focus on behaviour or relationships? How do we go about including high profile children or young people? Can we find an alternative to exclusion? – What would a relationship policy look like? The following are some of the key themes and tools we are likely to explore during the day Getting the welcome right for the most challenging Encouraging Getting the best from the most challenging Circle of Courage Belonging Achievement Generosity Independence Active listeningV Listening to the person underneath the behaviour Compass of Shame – which directions do children and young people head when they feel shame? And what helps children work through these feelings in more healthy ways? Involving other children and young people in solutions and interventions Circles of friends:Peer supportCounselling and mediationTeam Problem Solving Solution Circles:A 30 minute group problem solving process to get Teams ‘unstuck’ and to generate positive first action steps
So you appreciated a Keys to Inclusion day? Wondering what next? The Next Set follows on from our lead workshop/training day and is both values driven and a practical guide to successful strategies for further developing inclusive practice in educational settings for children and young people of all ages. Course Category Inclusion Description So you appreciated a Keys to Inclusion day? Wondering what next? The Next Set follows on from our lead workshop/training day and is both values driven and a practical guide to successful strategies for further developing inclusive practice in educational settings for children and young people of all ages. On this day we explore processes and ideas ranging from the individual practitioner’s imagination through to the creating of a community gathering to strengthen inclusion of disabled and disempowered adults and children. This too is a ‘hearts and minds’ day in which you can expect participants to both laugh and cry in equal measure! The day gives those present lots of opportunities to reflect on their attitudes and practice in relation to the inclusion of pupils who are different and most challenging. Testimonials I have learned such a lot. I have learned so much. Keep an Open Mind. Really inspired! I can’t wait to share the day Learning Objectives Increased confidence regarding developing inclusive practice in mainstream schools Access to a wider range of practical strategies to impact on behaviour problems Deeper understanding of core values surrounding inclusion of disabled children Opportunity to reflect on professional attitudes and behaviour towards parents and pupils New skills and processes to make inclusion successful Who Is It For ? Early Years and School based Practitioners Heads and Deputies SENCOs Advanced Skills Teachers Primary and secondary teachers Parents Local Authority Support Services Course Content The course answers the questions : What next after a Keys day? How do we take people with us? What else can we do to go about including high profile children or young people? What does inclusion really have to do with me? Best delivered over the course of a full day, ‘Keys to Inclusion’ introduces participants to 6 guiding Ideas that underpin inclusive practice. The power of imagination Determination and persistence Growing Relationships How to help not hinder Communicating honestly and directly Creating Community Circles If you liked this course you may well like: KEYS TO INCLUSION Or: INCLUSION: IT DOESN’T JUST HAPPEN