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Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about copywriting Understand the core competencies and principles of copywriting Explore the various areas of copywriting Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert copywriter Copywriting Masterclass Course Master the skills you need to propel your career forward in copywriting. This course will equip you with the essential knowledge and skillset that will make you a confident copywriter and take your career to the next level. This comprehensive copywriting masterclass course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this copywriting masterclass course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective copywriting practice and equip you with the essential skills, confidence and competence to assist you in the copywriting industry. You'll gain a solid understanding of the core competencies required to drive a successful career in copywriting. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for copywriter or for people who are aspiring to specialise in copywriting. Enrol in this copywriting masterclass course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive copywriting masterclass course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this copywriting can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This copywriting masterclass course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This copywriting masterclass course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This copywriting masterclass course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.   Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Supplementary Resources Supplementary Resources - Copywriting Masterclass 00:00:00 Introduction Introduction 00:05:00 00:00 The Psychology of Selling Get Your Psychology Right 00:06:00 13 Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you Must Know 00:06:00 What Are the Eight Universal Motivators 00:07:00 How to Overcome Objections 00:08:00 12 Secret Steps to Mastering the Basics of Copy Writing 12 Secret Steps - Introduction 00:02:00 12 Steps - AIDA 00:02:00 12 Steps - Audience 00:02:00 12 Steps Format 00:03:00 12 Steps - Pain 00:02:00 12 Steps - Scarcity 00:02:00 12 Steps - Objections 00:02:00 12 Secret Steps - Headlines 00:02:00 12 Secret Steps - Risk 00:02:00 12 Secret Steps - Benefits 00:02:00 12 Secret Steps - Simplicity 00:02:00 12 Secret Steps - Readability 00:03:00 12 Secret Steps - Endorsements 00:03:00 Copywriting Formulation - Understanding the Building Blocks of Great Copywriting Introduction to Copywriting Formulation 00:02:00 Starting with AIDA3 00:06:00 PAS Problem Agitation Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 BASICS: How to Edit Sales Copy Can You Write Better Sales Copy 00:06:00 20 Ways to Write Better Copy 00:12:00 Seven Guidelines for Editing 00:06:00 How to Write Headlines What You Need to Know to Write Great Headlines 00:06:00 Writing Great Sales Copy 14 Step Formula to Writing Great Sales Copy 00:06:00 Copywriting for Online Course Landing Pages Step 3 Reveal Your Solution 00:02:00 Step 4 Credentials 00:03:00 Step 5 Demonstrate the Benefits 00:04:00 Step 8 Add Bonuses 00:02:00 Step 9 Guarantees 00:03:00 Copywriting for Long Form Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven-Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Copywriting for Blog Posts Copywriting for Blogs - Introduction 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Check List 00:08:00 Copywriting for Bullet Points 00:05:00 Copywriting for Testimonials 00:06:00 Copywriting for High Converting Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 2018 Update; The Formula for a Promotional Video 00:04:00 2018 Copywriting Course Promotional Video 00:03:00 Copywriting for Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Video Sales Letters What is a Video Sales Letter 00:03:00 How To Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics 00:04:00 Video Sales Letter Outline 00:07:00 Copywriting for Email Copywriting for Email 00:07:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 How to Write Effective Welcome Emails 00:10:00 Copywriting for Twitter Copywriting for Twitter: Entertain and Engage - Be Brief. 00:07:00 Final Assessment Assessment - Copywriting Masterclass 00:10:00 Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Team culture problems can hold you back! Does your team struggle with low morale, poor communication, or conflicting personalities? Team culture problems can seriously impact productivity and happiness. We will equip you to identify and address these issues. Learn powerful assessment tools to diagnose your current culture, discover strategies for cultivating positivity and collaboration, and understand the steps to transform even the most toxic teams. Take control of your team's dynamics and unlock its full potential! Learning Objectives The following are some of the key outcomes in this course: Describe what is team culture and why does it matter Define types of team cultures Assessing your team culture Creating a strengths-based culture How to build a positive team culture Transforming a Negative Team Culture Target Audience Managers, Team Leaders, Young Professionals Course Outline Team culture problems can hold you back! Does your team struggle with low morale, poor communication, or conflicting personalities? Team culture problems can seriously impact productivity and happiness. We will equip you to identify and address these issues. Learn powerful assessment tools to diagnose your current culture, discover strategies for cultivating positivity and collaboration, and understand the steps to transform even the most toxic teams. Take control of your team's dynamics and unlock its full potential!

Mastering Critical Conversations: On-Demand We will explore various obstacles to delivering 'challenging' messages effectively, including those that come from the external environment as well as those we encounter internally. After gaining insight into the brain science behind the biology of conflict and emotion, we will then examine a 5-step framework for delivering difficult messages. Paired and small group activities comprise a large portion of this interactive course, which culminates in a role play. What You Will Learn At the end of this program, you will be able to: Recognize how a perceived threat by the brain translates into a physiological response of fight, flight, or freeze Utilize various techniques to mitigate an 'amygdala hijack' state Leverage a 5-step model to deliver 'challenging' news effectively Managing Difficult Conversations Obstacles to managing difficult conversations Understanding human nature Brain Science and the Biology of Emotion The unique challenge of social and emotional learning The limbic system and the amygdala hijack Self-regulation strategy for the amygdala hijack Delivering Challenging Messages Managing difficult conversations 5 steps for delivering a challenging message Verbal active listening techniques Preparing to deliver a challenging message (scenarios) Conversations Involving Emotion and Conflict Two types of conflict Spectrum of responses to conflict Psychological type preferences and conflict Creating an action plan

When people have good mental health, they are more likely to fulfil their potential. That means they enjoy work and cope easily with work situations. They have a happy family life and good social relationships. Organisations are required by law to promote and protect the mental well-being of their workforce. A comprehensive Mental Health Policy, along with easy-to-understand operating procedures, will incorporate mental health issues into established organisational thinking. It will make sure everyone knows how the organisation views and deals with workplace mental health. This course covers the steps that organisations should consider when developing and implementing a comprehensive workplace Mental Health Policy.

Earned Value Management: On-Demand: On-Demand Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. EVM provides a solid platform for risk identification, corrective actions, and management re-planning as may be required over the life of a project or program. The course emphasis is on the latest EVM principles and concepts in accordance with changes and guidelines for Earned Value Management in The Guide to the Project Management Body of Knowledge (PMBOK® Guide) and The Practice Standard for Earned Value Management published by the Project Management Institute. What you Will Learn You'll learn how to: Develop a project baseline, using an effective WBS Record actual project performance Calculate EVM measures Evaluate project performance based on EVM measures Respond to project variances Integrate EVM and risk management Determine how EVM will add value to your organization Develop an EVM implementation plan for your organization Getting Started Introductions Course structure Course goals and objectives Expectations Foundation Concepts Introduction to Earned Value Management (EVM) Benefits of EVM EVM Process Overview Applications of EVM Creating a Work Breakdown Structure Reviewing WBS concepts Reviewing WBS development process (decomposition) Using a WBS to support EVM Building a Project Baseline Defining a project baseline Developing a project baseline Using a project baseline Recording Actuals Recording actuals overview Collecting data for actual project performance Determining earned value - various methods EVM Performance Measures Using current status measures Using forecasting measures Analyzing EVM measures EVM and Risk Management Integrating EVM and Risk Management Using EVM measures in the risk register Exploring how EVM can facilitate reserves management Drawing down contingency reserves Responding to Variances Introduction to variances Process for responding to variances Response options Reporting Project Performance EVM reporting overview Meeting EVM reporting needs Addressing EVM reporting challenges Implementing an EVMS Defining EVMS requirements EVM for Agile projects Tailoring the EVMS Summary and Next Steps Review of content Review of objectives / expectations Personal action plan

Management of Value (MoV®) Foundation: Virtual In-House Training This interactive MoV® Foundation course provides a modular and case-study-driven approach to learning Management of Value (MoV). The core knowledge is structured and comprehensive; and well-rounded modules cover the methodology and various techniques. A case study is used to help appreciate the relevance of MoV in its practical application. What you will Learn Upon completion of an MoV course candidates should be able to discuss and explain: The main processes and techniques used within MoV and the reasons for using them How MoV may be applied at portfolio, program, project and operational levels The differences in applying MoV at different stages in a project and the expected outputs from a MoV Study at each stage The circumstances under which MoV should be used The concept of value and how value may be improved The main benefits arising from the use of MoV Approaches for implementing MoV How to respond to external and internal influences The principles of embedding MoV into an organization The key topics in document checklists, the toolbox, health check, organizational maturity and individual competence. Upon successful completion of this course, you will be able to: Organize and contribute constructively to a Management of Value (MoV) Study Demonstrate a knowledge of MoV principles, processes, approach and environment Analyse a company, program or project to establish its organizational value; includes identification and weighting of Value Drivers Pass the AXELOS MoV Foundation Examination Introduction to value management and MoV Value and Value Management Capabilities, Outcomes, Benefits and Disbenefits What is Value? What is Management of Value (MoV)? Why use MoV? Where use MoV? When MoV should be used? What using MoV involve? Selected MoV benefits Relationship with other AXELOS Global Best Practices and Models How MoV fits with other AXELOS Global Best Practice Guides MoV principles Align with organization's objectives Focus on functions and required outcomes Balance the variables to maximise value Apply throughout the investment decision Tailor MoV to suit the subject Learn from experience and improve Assign clear roles and responsibilities and build a supportive culture MoV processes Frame the programme or project Gather information Analyse information Process information Evaluate and select Develop Value Improving Proposals Implement and share outputs MoV techniques Function Analysis Function Analysis System Technique (FAST) Traditional (or classic) FAST Technical FAST Customer FAST Value Trees Measuring value Value profiling (a.k.a. value benchmarking) Simple multi-attribute rating technique (a.k.a. SMART) Value index Value metrics Value for money (VfM) ratio Value Engineering / Analysis Common techniques used in MoV Analysis of information Benchmarking Process Mapping Root Cause Analysis Discounted Cash Flow Analysis Generating Ideas Brainstorming Evaluation and option selection Option Selection Matrix Idea selection Allocation to Categories Idea Selection Matrix Weighting techniques Paired Comparisons Points Distribution Developing VIPs Developing Proposals Cost Benefit Analysis Building Decisions Implementing VIPs Implementation Plans Feedback Following up Tracking Benefits Approach to Implementation Generic approach to MoV implementation Plan the MoV activities Understand and articulate value Prioritize value Improve value Quantify value Monitor improvements in value Learn lessons Environmental factors Portfolio Considerations Programme considerations Project considerations Operational Considerations Embedding MoV into an organization Benefits of Embedding MoV into an organization MoV Policy MoV Policy Composition Embedding MoV into an organisation Key steps Suggested MoV Management Structure Overcoming barriers We do it anyway It takes up too much time We can't afford to make the changes What's in it for me? Don't fix it if it ain't broke Fixed returns on investment MoV products Briefing Meeting Agenda (A.1) Communications Checklist (A.2) Equipment list for an Effective Study/Workshop (A.3) Invitation to join the Study Team (A.4) Option Evaluation Matrix (A.5) Plan the Study (A.6) Recording Idea Selection (A.7) Reporting Study outputs (A.8) Scoping the Study (A.9) Study or Workshop Handbook (A.10) Value-Improvement Proposal Forms (A.11) Value Improvement Tracking Report (A.12) MoV toolbox MoV health check and maturity model P3M3 Maturity Model MoV Maturity Model (aligned with P3M3)

Leading Cross-Cultural Virtual Teams (On-Demand) High-performing teams are a must in this world of intense competition and higher expectations. Global virtual teaming has become a necessity as organizations become increasingly distributed and suppliers and clients actively engage in joint projects. Teams work across geographical and organizational boundaries to deliver solutions and services to global users where distance and differences, both geographic and cultural, amplify the effect of issues and factors that are relatively straightforward when managing a team of people in the same location. This course delivers practical concepts and techniques that participants will start using immediately on their global projects. What you will Learn At the end of this program, you will be able to: Define relationships among foundational concepts (leadership and three dimensions of diversity) and explain their potential impacts on project performance Describe key components of successful project leadership and build selected Transformational Leadership skills Prepare to convert project challenges stemming from personal or cultural diversity into potential competitive advantage Implement selected best practices to meet key challenges facing virtual project teams Foster and grow an environment that supports continued success for CCVTs Getting Started Foundation Concepts Basic definitions Critical success factors for leading cross-cultural virtual teams (CCVTs) A roadmap to success for leading CCVTs Leadership Excellence in Any Project Environment Leading effectively in a global environment Transformational leadership The four components of Transformational Leadership Leveraging Personal Diversity Overview of personal diversity Mind styles The theory of multiple intelligences Connecting Transformational Leadership and personal diversity Embracing Cultural Diversity Introduction to cultural intelligence The impact of culture Cultural Dimensions Theory The Culture Map Managing Virtual Diversity Overview of virtual diversity Virtual time management Virtual processes and technology Virtual leadership Creating an Environment for Success Supporting a cross-cultural virtual-team (CCVT-) friendly environment Building a foundation of trust Developing a team charter Recap and review Summary and Next Steps Personal action plan

Duration 2 Days 12 CPD hours This course is intended for Delegates should be PC literate, i.e., familiar with PC'S/Laptops and have used a mouse and keyboard; be able to launch and close programs; navigate to information stored on the computer; manage files and folders and be comfortable using Microsoft Office applications such as MS Excel, MS Word etc. Overview The purpose of this course is to provide delegates with the practical skills to build and manage project schedules. It is designed to provide techniques and tips that will help users of the software apply it as a powerful tool to develop competent and unambiguous schedules - while avoiding some of the traps associated with the incorrect application of scheduling features. Techniques learned will also facilitate communicating deliverables and milestones to project stakeholders. This course covers management practices and methodologies and an in-depth knowledge of MS Project functionality. Delegates will be able to create and manage project schedules during the course and reinforce attained skills through practical applications. Project Management Overview Concepts of project management and scheduling The project lifecycle and phases Fundamental importance of defining ? and agreeing ? project scope Developing a Work Breakdown Structure (WBS) to define project scope 4 steps to create a schedule based on the WBS Understanding task dependencies Understanding the concept of the project baseline Developing a Project Schedule Setting the ?Scheduling Mode? Creating Tasks, Recurring Tasks (e.g. progress or review meetings) and Milestones Defining task Dependencies Applying Lag and Lead Time Working with the Critical Path Managing Tasks in the schedule Add Notes and attach project documents to tasks Setting and removing task Constraints and Deadlines Applying the ?Task Path? feature to view dependencies Working with Resources Creating a Resource Pool Working with Resource Calendars Creating Team/Group Calendars Understanding Effort Driven and Non-Effort Driven scheduling Assigning Resources to tasks Working with Project Costs Managing Project Information Applying Field, Tables and Views Applying Filters and Groups Creating custom Fields, Tables and Views (Drop-down menus, Traffic Light reports, Flag Fields) Using the ?Organiser? feature for customised elements Communicating Project Information Applying formats to Views and Tables Using the ?Copy Picture? command Create and Print Project Reports Exporting to Excel Managing Resources Finding Resource Overallocations Resolving Overallocations (reassigning, splitting tasks, utilising float, changing work contours) Applying Resource Levelling features Tracking Progress Setting the Project Baseline Applying the Tracking Gantt and Tracking Table Using the ?Mark on Track? and ?Update Tasks? features Working with Dashboards and Burndown Reports Programme Management Methods to consolidate multiple Project Files Resource sharing - setting up a Master Resource Pool Creating and managing Master Project Files