5773 Courses delivered Online

This virtual modular programme develops the coaching skills of managers and leaders. This programme is delivered virtually over zoom, 4 x 180 Minute Sessions over 4 Days.

This masterclass will elevate your copywriting skills and set you on the path to success in the digital age. Learning from industry experts, you will develop the skills to write engaging marketing materials, captivating website content and attention-grabbing ads. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Master the basics of copywriting Understand copywriting formulation Learn how to edit sales copy Know how to write excellent sales copy Master copywriting for online course landing pages Understand copywriting for long-form sales letters Learn copywriting for landing pages Know copywriting for video sales letters Understand copywriting for high converting promotional videos Copywriting Course - Masterclass Overview This copywriting masterclass will give you a brief overview of copywriting formulation and understanding the building blocks of great copywriting. You will learn the steps to edit sales copy, write engaging headlines, excellent sales copy, copywriting for online course landing pages, long-form sales letters, and blog posts. Besides that, you will have deep knowledge of copywriting for high converting promotional videos, landing pages, and video sales letters. This online course will help you understand how to copyright for email and Twitter as well. By the end of the course, you will gain extensive knowledge in copywriting, valuable tips to write unique headlines and sales copy, and edit sales copy. Who should take this course? This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting. Entry Requirements There are no academic entry requirements for this copywriting course online - masterclass, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This copywriting course online - masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Introduction Introduction How to Navigate This Course - Watch This Video The Psychology of Selling Get Your Psychology Right 13 Sales Buttons You Need to Know How to Push Copywriting to Sell 10 Steps you Must Know What are the Eight Universal Motivators How to Overcome Objections 12 Secret Steps to Mastering the Basics of Copy Writing 12 Secret Steps - Introduction 12 Steps - AIDA 12 Steps - Audience 12 Steps Format 12 Steps - Pain 12 Steps - Scarcity 12 Steps - Objections 12 Secret Steps - Headlines 12 Secret Steps - Risk 12 Secret Steps - Benefits 12 Secret Steps - Simplicity 12 Secret Steps - Readability 12 Secret Steps - Endorsements Copywriting Formulation - Understanding the Building Blocks of Great Copywriting Introduction to Copywriting Formulation Starting with AIDA3 PAS Problem Agitation Solution The 4 Ps QUEST BASICS: How to Edit Sales Copy Can You Write Better Sales Copy 20 Ways to Write Better Copy Seven Guidelines for Editing How to Write Headlines What You Need to Know to Write Great Headlines Writing Great Sales Copy 14 Step Formula to Writing Great Sales Copy Copywriting for Online Course Landing Pages Step 3 Reveal Your Solution Step 4 Credentials Step 5 Demonstrate the Benefits Step 8 Add Bonuses Step 9 Guarantees Copywriting for Long Form Sales Letters Five Formulations for Sales Letters The Five Point Sales Letter Formula The Seven-Step Copywriting Formula for Sales Letters The Nine Point Formula The 18 Step Sales Letter 21 Part Sales Letter Formula Bonus: 32 Step Power Copywriting Formula Copywriting for Blog Posts Copywriting for Blogs - Introduction A Simple Formula for Blog Posts Blog Post Copywriting Formula Blog Post Editing Check List Copywriting for Bullet Points Copywriting for Testimonials Copywriting for High Converting Promotional Videos How to Create a High Converting Promotional Video The Promotional Video for This Course Following the Script The Promotional Video - Version 2 2018 Update; The Formula for a Promotional Video 2018 Copywriting Course Promotional Video Copywriting for Landing Pages Copywriting for Landing Pages Copywriting for Video Sales Letters What is a Video Sales Letter How To Write an Attention Grabbing Video Sales Letter Headline How To Write an Attention Grabbing Video Sales Letter Headline Video Sales Letter Outline Copywriting for Email Copywriting for Email ACTIVITY: Analysis of a Long Form Story Telling Email Email Copywriting Analysis 1 How to Write Effective Welcome Emails Copywriting for Twitter Copywriting for Twitter: Entertain and Engage - Be Brief! Conclusion and Course Wrap Up Conclusion and Course Wrap Up Supplementary Resources Supplementary Resources - Copywriting Masterclass Assessment Assessment - Copywriting Course Online - Masterclass Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

This course covers general allergies, food allergies and food intolerances and explains the differences between them. It covers the 14 allergens controlled by legislation along with food additives and how they can trigger allergic reactions. It takes a detailed look at the symptoms of food allergies and takes in the wider picture discussing the current theories of why rates are increasing. It then finishes off by covering practical steps that can be taken to reduce the risk from allergens and also what steps can be taken both internally and externally to monitor the control measures.

Productive and impactful meetings through proficient communication techniques is something we all want to improve. This involves mastering skills such as clear articulation, active listening, and concise summarization to ensure effective exchange of ideas and information among participants. By emphasizing techniques like agenda setting, time management, and fostering a collaborative atmosphere, the goal is to enhance meeting efficiency, maximize productivity, and strengthen team cohesion through effective communication practices. Learning Objectives The following are some of the key outcomes in this course: Discover the five steps to running meetings that are more efficient, more constructive, and more engaging for you and your team Develop an effective agenda that will give your team clarity, focus, and alignment Understand the conditions and steps involved in cultivating consensus as well as four strategies for reaching consensus faster. Reasons why conflicts arise and six strategies for resolving them Target Audience Young Professionals

To facilitate a group, family, team or organisation in thinking together around a given challenge or issue here is an opportunity to experience for real the person centred, futures planning tool – MAP (Pearpoint, Forest et. al. 1989). This is a process not a training day. Let us facilitate your planning and refocus your story whilst strengthening you and your group. This tool uses both process and graphic facilitation to help any group develop a shared vision and then to make a start on working out what they will need to do together to move towards that vision. MAPS are great for threshold moments. Is your team stuck? Want to move on, haunted by the past cannot get any useful dialogue about the future? Facing a challenging transition into a new school or setting? Leaving school? Bored with annual reviews, transition plans and review meetings? Want to find a way of making meetings and planning feel more real and engaging? Need an approach, which engages a young person respectfully together with his or her family and friends? Want the ultimate visual record of the process of a meeting, which will help everyone, keep track? Want to problem solve and plan for the future of a small or large group, service or organisation up to the size of an LEA Learning Objectives To create a shared vision To talk through the story so far and reflect upon it To name the worse nightmares that will block progress To strengthen the group by focussing on gifts and capacity To detail needs To specify an Action Plan To create a visual graphic record of the whole event Course Content The MAP process has 6 Steps: The story so far. The group is required to think back over the years to describe their collective experience of changes and events over time within their settings. Stories and events are recorded on the graphic. Building Shared Dreams. The group thinks together about what they would love to see happening for children, families and practitioners in their settings if they could have it all. If there were no constraints on time, money, resources, people or anything else what do they see happening in their imaginations? The various ideas that the group comes up with are then recorded in key words, images and colours on the MAP graphic. The purpose of this Step is to give the group a sense of direction, their North Star, an image of the place they want to work towards. Nightmare. In this Step, the group imagines the worst scenarios. What is the opposite of their dreams? How bad could it get? This is a shorter but powerful process that can give some groups more energy than dreaming together. Gifts and Capacity. In this Step the group is asked to take explicit stock of their capacities and what they already have going for them as they begin working towards the vision. This is a strong reminder for any group of the wealth of knowledge and experience that is already and always in the room. Needs. In this Step the group is invited to begin to name some of the needs they will have if they are to move forward to wards the dream and away from the nightmare. Actions. This is the final Step in the MAP and calls for individuals within the group to name a range of very specific actions (however small) that they will take within a definite time scale. This is not a time for declaring good intentions or suggesting good ideas for someone else to do. The purpose of this Step is to end the MAP process with a range of clearly understood actions that carry this planning process forward into the real world.

Critical Thinking and Creative Problem Solving (Virtual) Two critical skillsets for the future of work are critical thinking and creative problem solving. These modes of working and thinking intersect and overlap; both are necessary and both can be taught. Having the ability to exercise creativity while at the same time applying structure and discipline to the thinking process is a key competency in the twenty-first century workplace. This course explores the interplay between critical and creative thinking, and the necessity of each to effective problem solving and decision making. Participants will learn a variety of techniques to apply critical thinking to real-life scenarios. They will experiment with different problem-solving approaches and will learn about cognitive influences on our decisions and choices. The course delves into the business value of creativity and involves participants in actively integrating criticality, creativity, and problem solving. What you will Learn At the end of this program, you will be able to: Explain basic concepts of problem solving Infer types of cognitive biases that impact decision making Utilize types of root cause analysis Differentiate among obstacles to sound decision making Apply a variety of problem-solving approaches / processes to existing challenges Evaluate alternative solution methods using various techniques Analyze real world problem scenarios to determine the lateral thinking type needed to address them Getting Started Foundation Concepts Definitions Thinking modes and cognitive bias Basic problem-solving framework Problem Definition and Solution Generation Root cause analysis Basic problem-solving obstacles Generating alternative solutions Evaluating Alternatives Critical thinking guidelines Obstacles to sound decision making Tools for evaluating alternatives Exploring Lateral Thinking Problem-solving challenge Workplace application Summary and Next Steps

Introduction to Program Management: On-Demand Designed and developed by PgMP®-certified consultants and instructors, this course introduces the disciplines and practices of program management, primarily based on the Project Management Institute (PMI)® The Standard for Program Management. We will cover key definitions and concepts, activities and outputs/artifacts, and cross references to A Guide to the Project Management Body of Knowledge (PMBOK® Guide). The course has three modules that present a case study and activity-based learning experience where you will learn about the role and competencies of the program manager, the differences between performance domains and practice domains, the focus and intent of each program phases sub-phase, and how program management practices are primed and carried out. What You Will Learn At the end of this program, you will be able to: Define key program management terms Articulate on key program management concepts Distinguish the difference between the program management performance domains and the program management domains of practice Describe the program manager role, responsibilities, and key skill sets Practice program management as you explore the program life cycle phases Getting Started Foundation Concepts Program Management Domains and Life Cycle Program Management Practice Course Summary and Next Steps

Earned Value Management: In-House Training: Virtual In-House Training Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. EVM provides a solid platform for risk identification, corrective actions, and management re-planning as may be required over the life of a project or program. The course emphasis is on the latest EVM principles and concepts in accordance with changes and guidelines for Earned Value Management in The Guide to the Project Management Body of Knowledge (PMBOK® Guide) and The Practice Standard for Earned Value Management published by the Project Management Institute. What you Will Learn You'll learn how to: Develop a project baseline, using an effective WBS Record actual project performance Calculate EVM measures Evaluate project performance based on EVM measures Respond to project variances Integrate EVM and risk management Determine how EVM will add value to your organization Develop an EVM implementation plan for your organization Getting Started Introductions Course structure Course goals and objectives Expectations Foundation Concepts Introduction to Earned Value Management (EVM) Benefits of EVM EVM Process Overview Applications of EVM Creating a Work Breakdown Structure Reviewing WBS concepts Reviewing WBS development process (decomposition) Using a WBS to support EVM Building a Project Baseline Defining a project baseline Developing a project baseline Using a project baseline Recording Actuals Recording actuals overview Collecting data for actual project performance Determining earned value - various methods EVM Performance Measures Using current status measures Using forecasting measures Analyzing EVM measures EVM and Risk Management Integrating EVM and Risk Management Using EVM measures in the risk register Exploring how EVM can facilitate reserves management Drawing down contingency reserves Responding to Variances Introduction to variances Process for responding to variances Response options Reporting Project Performance EVM reporting overview Meeting EVM reporting needs Addressing EVM reporting challenges Implementing an EVMS Defining EVMS requirements EVM for Agile projects Tailoring the EVMS Summary and Next Steps Review of content Review of objectives / expectations Personal action plan

Managing Multiple Projects: Virtual In-House Training Succeeding in today's competitive marketplace often requires cycle time reduction - reducing the duration of projects and getting results faster. This workshop will address managing multiple projects within the context of program or product management. Are your projects taking longer and longer to complete? Are results less than optimal because of time pressures on resources? Would you like to increase project 'throughout'? Succeeding in today's competitive marketplace often requires cycle time reduction - reducing the duration of projects and getting results faster. This workshop will address managing multiple projects within the context of program or product management. Planning and managing individual projects is challenging. When introducing the real-life limitation of resources and other outside influences into the multi-project environment, those challenges are magnified, and new challenges are introduced. This interactive workshop will position you for immediate action. The goal of this course is to equip you with the necessary knowledge, skills, and techniques so that you can effectively and productively manage multiple projects. What you Will Learn You'll learn how to: Manage stakeholder relationships and expectations Prioritize and sequence multiple projects Manage time and stress within a multiple project environment Effectively manage logical dependencies among projects Optimize the use of resources across multiple projects using concepts from Critical Chain methods Manage risk and communications in a multiple project environment Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Portfolio, program, and project management principles The multiple project environment The MMP Process Model Developing the Multiple Project List Multiple project portfolio management Project selection Project categories and types The multiple project list Multiple Project Logical Dependencies Project dependencies Types of multiple project portfolios Categories of logical dependencies across multiple projects Project priorities in the multiple project schedule Multiple Project Resource Management Multiple project resources and resource management concepts Multiple project resource loading Resource pool and resource database Multiple project resource issues and outsourcing Critical chain resource management, including drum resources and multi-tasking Managing Risk Across Multiple Projects Multiple project risk management process Identifying, assessing, and responding to multiple project risks Critical chain and multiple project risks Risk interrelationship management methods Creating and Executing the Multiple Project Plan The multiple project plan Multiple project scheduling Multiple project budgeting Executing and maintaining the multiple project plan Controlling in the multiple project environment Tools in multiple project management Multiple Project Communications Effective communication in the multiple project environment Common communication barriers Multiple project communications plan Resolving multiple project conflicts Summary and Next Steps What did we learn, and how can we implement this in our work environments?

Introduction to Agile for Executives: On-Demand This session provides executives with an overview of Agile values and principles, the key benefits of an Agile approach, and its differences with the traditional Waterfall method. During the session, we compare and contrast the major Agile methods, with an emphasis on Scrum, as the most popular in the market. And most importantly, we present some criteria for Agile Transformation, possible certifications to pursue, and what is needed at the senior leadership level to achieve the best business results. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts, and roles and responsibilities Illustrate an Agile approach outside of Software Development Define Scaled Agile Determine how to support an Agile transformation for your organization Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile benefits Agile myths and realities Overview of Agile Methods Overview of Agile methods Scrum method Lean and Kanban methods Criteria and certifications What Executives Need to Know About Agile Agile is not just for IT Agile can be scaled Agile transformation needs your support Summary and Next Steps Review Personal Action Plan