51157 Courses delivered Online

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

Data has become the most important resource for every organisation – but the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people.  This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders.  It will give you or your team the confidence and skills to translate raw data into compelling visual stories for your key audiences. The principles and skills covered apply to the simplest PowerPoint chart, to more complex interactive visualisations.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve.  Sample learning content Session 1: What makes a great data-driven story The key elements of a successful infographic or presentation. Industry best practice, and discussion of good (and bad) examples. A simple framework for identifying the Audience, Story and Action. Session 2: Data in context How to balance function and aesthetic appeal. Identifying the right graph, chart, infographic or other visual. Framing the data and providing contextual information. Session 3: Designing for the human brain Using colours to add emphasis and meaning. Design and layout principles, and creating hierarchies of information. The principle of ‘self-sufficiency’, and removing clutter. Session 4: Navigation and narrative Tailoring visualisations for different types of communications. Structuring presentations and longer reports. Thinking in layers to create interactive dashboards. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “I was familiar with Alan’s work as a Guardian Masterclass instructor on data visualisation and digital journalism, which made it easy for me to recommend him for onsite training at the Liverpool School of Tropical Medicine. We had a large group of people interested in honing their abilities to depict their research and stories in engaging ways. Alan’s course provided great insight about common communication pitfalls and how to avoid them, how to become better communicators by understanding the audience diversity, and it showcased some great online tools for creating infographics. This should be mandatory training for all students, academics, report writers and those involved with conveying research to the media as it will help increase the clarity and accessibility of our own research stories.”
 Dr Lee Haines | Liverpool School of Tropical Medicine

To drive actions and get decisions made, you need to be able to present effectively to customers, clients, senior managers or colleagues. The perfect presentation is a potent combination of content, design and delivery  You need to distill down complex concepts, large data sets, intricate processes and innovative ideas. You need to make the right design choices to ensure your slide decks communicate quickly (as well as looking great). And you need the confidence and storytelling techniques to lead your audience through the content.  This course is for anyone who regularly needs to create and deliver presentations for different stakeholders. It will cover how to plan, design and deliver brilliant presentations.  Sample learning content  Session 1: Planning a presentation  Assessing the needs and level of understanding of your audience. Frameworks for building a logical and compelling narrative. Emphasising key messages, while allowing for deep dives and questions. Session 2: Presenting data and processes Understand graphical perception and how people absorb visual information. Effective charts for different types of data stories. How to display processes, timelines and organisational structures. Session 3: Design tricks Using colours to add emphasis and meaning. Creating hierarchies of information to help your audience. Building templates and style guides. Session 4: Delivery techniques Perfecting your performance in-person or online. Dealing with difficult questions and hostile audiences. Refining the beginning, middle and end of your narrative. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial "We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels." Joe Barlow | Head of Programme, Understanding ModernGov

This module aims to develop knowledge from research activities to gain an understanding of international trade theory, global economic development and growth, currency and exchange rates, trade policies and their impact on an organisation, free trade agreements, direct investment from financial sources outside the UK, tariffs and no trade barriers, supply chain and logistics, intercultural management and international law and treaties.

Support Essentials course, macOS Support Essentials,

Five half-day Leadership modules with mini work placed projects to bring the learning into action in the workplace.

Five half-day Leadership modules with mini work placed projects to bring the learning into action in the workplace.

Join the Analyst Academy Pro and get a job as a job as a research analyst or simply fast-track your career in asset management.

Our suite of modules are based around helping the customer to buy and enabling salespeople to maximise their conversations with their customers.

Global leading Asset Management course online. This online IAM Certificate course will be hosted through Teams.