About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire
Do you long for transforming your own thoughts and plans into genuine products? Are you inspired to create innovative products? Or would you just like to get into product creation? If yes, then the Certified Diploma in Product Creation is perfect for you! Marketing through internet platform has been widely used and offering product available online can help you increase your sales. As one of your objectives is to become profitable, you need to learn how to create products that will surely sell. Learn how to create products efficiently and target a wide range of customers to increase profit. You will learn all the essential product creation skills that will help your business or the business you are in to succeed. You will develop an understanding of the common characteristics of product creation. You will gain a good knowledge of the development process and the planning process involved in the creation of a new product. You will have a good understanding of the business ecosystem and knowledge of successful business models. Whether you already have understood or have never learned how to create a new product, this Diploma course is for you as long as you are passionate about creating products then you will surely be successful. Moreover, this is your opportunity to consolidate your creativeness with recently learned specialised skills to figure out how to create innovative and useful products. Course Highlights Certified Diploma in Product Creation is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Diploma in Product Creation into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Diploma in Product Creation Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Certified Diploma in Product Creation is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Certified Diploma in Product Creation is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction: Why Sell Information Products Online? 00:30:00 Pick Your Information Product 00:45:00 Product Creation and Branding 01:00:00 Creating Your Info-Product 00:45:00 Pricing and How to Get Testimonials 00:30:00 Selling Your Product 01:30:00 Summary 00:15:00 Mock Exam Final Exam
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Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan
The IWFM Level 3 qualifications in workplace and facilities management are for you if you are a first-line manager or supervisor in workplace and facilities management or if you are new to the industry. They are designed to develop an understanding and knowledge of facilities management matters. The Award gives you a succinct overview of the basic skills and knowledge needed at this level.
Aspiring author? We know how frustrating it can be to have a brilliant story idea but feel stuck on where to start. The blank page can be intimidating, and finding the time and confidence to write can seem impossible. This Two-Day Creative Writing Workshop is designed specifically for beginners like you, ready to turn your novel dreams into reality! 🚀✍️
Do you want to develop your career in Facilities Management? Are you already working in Facilities Management and want to build your knowledge? This short course offers the opportunity to complete smaller blocks of learning, designed to motivate you to go further.
One of the effective ways to succeed in the business sector is to create products that people will buy. Learn the effective skills needed for product creation through this course. Description: Marketing through internet platform has been widely used and offering product available online can help you increase your sales. As one of your objectives is to become profitable, you need to learn how to create products that will surely sell. Learn how to create products efficiently and target a wide range of customers to increase profit. You will learn all the essential product creation skills that will help your business or the business you are in to succeed. We all know that a successful product starts with an idea of either the owner or their product creator. To be able to have an idea what products to sell, you need to consider various factors. Creating products does not stop in thinking what products to sell, you have to keep on brainstorming to be able to come up with a product that will convince the marketplace that your products/services can benefit them and this course is designed for teaching you what you need to know in product creation. In product creation, you will be considering that what you are offering the market is with value to entice them and continue in patronizing your products. In marketing your products, you have to know what will attract them in buying. You also need to consider your pricing strategies especially when your target market is price-sensitive. You will also learn all these things in this course. Who is the course for? Businessmen and product creators who want to learn what products to create and market. People who have an interest in the product creation and online business Entry Requirement: This course is available to all learners, of all academic backgrounds. However, a sound educational background or previous product creation experience will be an advantage. Learners should be ages 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Product Creation Course is a useful qualification to possess, and would be beneficial for the following careers: Businessmen Digital Products Specialist Entrepreneur Product Creator Marketing Specialist Sales Advisor. Product Creation Course It All Starts with an Idea 02:00:00 Whether or not you are capable of creating the products yourself is unimportant. 00:30:00 Should You be the Manufacturer, as well as the Creator? 01:00:00 Three 'Musts' for Successful Product Creation 00:30:00 Gathering Testimonials and Refining Your Product in One Fell Swoop 00:15:00 Product Creation Pitfalls to Avoid 01:00:00 Price Testing: A Critical Element of Marketing Success 00:15:00 Deciding Upon Delivery Methods for Your Product 00:15:00 Applying the Final Touches to Your Product 00:15:00 Guaranteeing Your New Product 00:15:00 Terms of Use: A Critical Protection for Your New Product 00:15:00 Increasing the Value of Your Product 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
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