200 Courses in Cardiff delivered Live Online

Getting Started BA (Hons) Business and Management focuses on gaining practical knowledge in management. This program supports the learner to acquire the skills needed to manage a business organisation, such as communication, decision-making, and problem-solving. BA (Hons) Business and Management aims to make the learners aware of the various day-to-day operations and activities in a business organisation. Also, it aims for the students to understand the effective management of the business. In this qualification, learners will have the chance to study International Business. After completing this program, a learner will acquire the skills to make a prompt decisions in a competitive, changing business world. Besides, the qualification will help the student understand the techniques of modern business, and further, this course will provide knowledge to become a successful businessman in the contemporary world. Learners will bridge the gap between theory and practice upon completing the programme. The course improves the chances of progression in a career and helps the learner to manage the activities in a business organisation. The program comprises two phases; the first is the Level 4 and 5 Diploma in Business Management awarded by Qualifi and delivered by School of Business and Technology London. The second phase is the BA (Hons) Business and Management Top Up, delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants are required to have the following entry requirements: A level or Equivalent Minimum 1 Year of Business Management work experience Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - QUALIFI Level 4 and 5 Diploma in Business Management Programme Structure Level 4 The Qualification is made up of 6 units. All units are mandatory and required by learners to be awarded the Level 4 Diploma in Business Management. Level 4 diploma in Business Management made up of 120 credits which equates to 1200 hours of TQT and include 480 hours of GLH. Communications in Organisations Unit Reference Number : D/507/1581 TQT : 200 Credit : 20 This unit assists managers in examining the connections between effective communication and the cultivation of workforce comprehension and commitment to change. It does so by delving into the concept of good communication practices. Leadership and the Organisation Unit Reference Number : H/507/1582 TQT : 200 Credit : 20 This unit offers learners the chance to explore the characteristics and skills essential for successful leadership comprehensively. Learners will also be equipped to contemplate the application of various leadership theories and models to specific scenarios and understand the methods for developing leadership skills. Financial Awareness Unit Reference Number : M/507/1584 TQT : 200 Credit : 20 This unit is crafted to acquaint learners with the nature, role, and significance of financial information within organisations, specifically focusing on the managerial viewpoint. Managing Change Unit Reference Number : A/507/1586 TQT : 200 Credit : 20 This unit delves into the planning, implementation, and evaluation of change. It strongly emphasises involving those directly impacted, seeking their insights, knowledge, commitment, and ownership in the change process. Business Operations Unit Reference Number : F/507/1587 TQT : 200 Credit : 20 This unit centres on the proficient and resourceful planning and supervision of work activities. It equips learners with the competence to devise, enact, and modify operational plans to enhance effectiveness and efficiency while allowing for designing and overseeing suitable systems to ensure product and service quality. Developing Teams Unit Reference Number : J/507/1588 TQT : 200 Credit : 20 This unit centres on establishing, growing, and reinforcing teams to enable them to attain their goals and objectives. Learners are tasked with recognising the skills and potential of team members, and they should create avenues for team members to acquire new skills and experiences.   Level 5 The Qualification is made up of 6 units. All units are mandatory and required by learners to be awarded the Level 5 Diploma in Business Management Responding to the Changing Business Environment Unit Reference Number : R/507/1612 TQT : 200 Credit : 20 The central focus of this unit revolves around the evolving dynamics among business, government, and their constituents, leading to a landscape that presents both prospects and challenges for contemporary organisations. Profoundly grasping the organisational implications of these trends enables managers to adapt constructively to the shifting socio-economic milieu. Effective Decision Making Unit Reference Number : Y/507/1513 TQT : 200 Credit : 20 This unit will examine diverse approaches to corporate decision-making, encompassing the decision implementation process and effectively utilising knowledge within organisations. Business Development Unit Reference Number : D/507/1614 TQT : 200 Credit : 20 The primary objective of this unit is to equip learners with the essential knowledge and skills required for researching a market and formulating a development strategy, which may involve launching a new business model, establishing a new enterprise, or introducing a fresh product or service line. Business Models and Growing Organisations Unit Reference Number : H/507/1615 TQT : 200 Credit : 20 This unit delves into the growth journey of small businesses, the factors contributing to their success, and the optimal management of available growth opportunities. This comprehensive exploration will enhance the learner's comprehension of rapidly expanding organisations in the economy's private and social sectors. Customer Management Unit Reference Number : K/507/1616 TQT : 200 Credit : 20 This unit's primary goal is to give learners a profound understanding of customer behaviour. It will foster skills development and empower learners to employ tools and strategies organisations can utilise to enhance customer retention and cultivate stronger customer relationships. Risk Management and Organisations Unit Reference Number : T/507/1618 TQT : 200 Credit : 20 In this unit, learners will engage in the process of constructing risk profiles and devising risk management strategies for specific case studies. These case studies, accessible online, will serve as illustrative examples of the varied approaches organisations employ when addressing change.   Phase 2 - BA (Hons) Business and Management Programme Structure Strategic Management Sustainability and Responsible Business Marketing Communications Business Management Undergraduate Major Project Delivery Methods The program comprises two phases; the first is the Level 4 and 5 Diploma in Business Management awarded by Qualifi and delivered by School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the BA (Hons) Business and Management Top Up, delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Duration: 1–2 days (or modular format across 3–4 sessions) Target Audience: Managers, team leaders, HR professionals, and anyone responsible for leading or being part of a high-performance team. Course Objectives By the end of this course, participants will be able to: Understand the key characteristics of high-performing teams. Apply strategies to build trust, collaboration, and accountability. Leverage diversity and strengths within the team. Align team goals with organisational objectives. Overcome challenges and navigate through conflict. Measure and sustain high performance over time. Course Outline Module 1: The Foundations of High-Performing Teams What defines a high-performing team? The stages of team development (Tuckman Model: Forming, Storming, Norming, Performing, Adjourning) Key traits of successful teams (trust, collaboration, accountability) The importance of team culture and values Module 2: Team Roles and Dynamics Understanding team roles (e.g., Belbin’s Team Roles, Gallup’s StrengthsFinder) Building diverse teams with complementary skills Encouraging collaboration over competition Strategies for integrating different personalities and work styles Module 3: Leadership for High Performance The role of a leader in high-performing teams Transformational leadership vs transactional leadership Delegation and empowering team members Creating a vision and setting clear expectations Module 4: Building Trust and Effective Communication The role of trust in team performance Building rapport and psychological safety Developing active listening and feedback skills Encouraging open, honest, and transparent communication Module 5: Goal Setting and Alignment The SMART goal framework for teams Aligning team goals with organisational strategy Prioritising and tracking team performance Creating individual and team accountability Module 6: Conflict Management and Problem Solving Understanding and addressing team conflict Strategies for resolving disagreements and promoting collaboration Facilitating difficult conversations Problem-solving techniques and decision-making processes Module 7: Motivation, Recognition, and Sustaining Performance Motivating team members and recognising achievements Building a culture of continuous improvement Measuring team performance (KPIs, feedback loops, 360-degree reviews) Keeping momentum in long-term projects Module 8: Measuring Success and Continuously Improving Tools for measuring team effectiveness (e.g., surveys, team assessments) Adjusting processes and practices to ensure continuous high performance Developing a personal and team action plan for ongoing growth Creating a feedback loop for long-term success Delivery Style Interactive discussions and team exercises Group activities, role-playing, and case studies Practical tools and frameworks for immediate application Peer feedback and group coaching Course Materials Provided Participant workbook with key concepts, templates, and worksheets Team development toolkits (e.g., team assessment forms, feedback templates) Leadership and team-building resources for further learning Personal action plan template for team growth Optional Add-ons Personalised team assessment and tailored development plan Ongoing coaching sessions for team leaders Facilitated team-building activities for real-world application Post-course team performance follow-up and support

Course Duration: 1–2 days (or modular format across 3–4 sessions) Target Audience: Managers, team leaders, HR professionals, and anyone responsible for leading or being part of a high-performance team. Course Objectives By the end of this course, participants will be able to: Understand the key characteristics of high-performing teams. Apply strategies to build trust, collaboration, and accountability. Leverage diversity and strengths within the team. Align team goals with organisational objectives. Overcome challenges and navigate through conflict. Measure and sustain high performance over time. Course Outline Module 1: The Foundations of High-Performing Teams What defines a high-performing team? The stages of team development (Tuckman Model: Forming, Storming, Norming, Performing, Adjourning) Key traits of successful teams (trust, collaboration, accountability) The importance of team culture and values Module 2: Team Roles and Dynamics Understanding team roles (e.g., Belbin’s Team Roles, Gallup’s StrengthsFinder) Building diverse teams with complementary skills Encouraging collaboration over competition Strategies for integrating different personalities and work styles Module 3: Leadership for High Performance The role of a leader in high-performing teams Transformational leadership vs transactional leadership Delegation and empowering team members Creating a vision and setting clear expectations Module 4: Building Trust and Effective Communication The role of trust in team performance Building rapport and psychological safety Developing active listening and feedback skills Encouraging open, honest, and transparent communication Module 5: Goal Setting and Alignment The SMART goal framework for teams Aligning team goals with organisational strategy Prioritising and tracking team performance Creating individual and team accountability Module 6: Conflict Management and Problem Solving Understanding and addressing team conflict Strategies for resolving disagreements and promoting collaboration Facilitating difficult conversations Problem-solving techniques and decision-making processes Module 7: Motivation, Recognition, and Sustaining Performance Motivating team members and recognising achievements Building a culture of continuous improvement Measuring team performance (KPIs, feedback loops, 360-degree reviews) Keeping momentum in long-term projects Module 8: Measuring Success and Continuously Improving Tools for measuring team effectiveness (e.g., surveys, team assessments) Adjusting processes and practices to ensure continuous high performance Developing a personal and team action plan for ongoing growth Creating a feedback loop for long-term success Delivery Style Interactive discussions and team exercises Group activities, role-playing, and case studies Practical tools and frameworks for immediate application Peer feedback and group coaching Course Materials Provided Participant workbook with key concepts, templates, and worksheets Team development toolkits (e.g., team assessment forms, feedback templates) Leadership and team-building resources for further learning Personal action plan template for team growth Optional Add-ons Personalised team assessment and tailored development plan Ongoing coaching sessions for team leaders Facilitated team-building activities for real-world application Post-course team performance follow-up and support

Course Duration: 1–2 days (or modular format across 3–4 sessions) Target Audience: Managers, team leaders, HR professionals, and anyone responsible for leading or being part of a high-performance team. Course Objectives By the end of this course, participants will be able to: Understand the key characteristics of high-performing teams. Apply strategies to build trust, collaboration, and accountability. Leverage diversity and strengths within the team. Align team goals with organisational objectives. Overcome challenges and navigate through conflict. Measure and sustain high performance over time. Course Outline Module 1: The Foundations of High-Performing Teams What defines a high-performing team? The stages of team development (Tuckman Model: Forming, Storming, Norming, Performing, Adjourning) Key traits of successful teams (trust, collaboration, accountability) The importance of team culture and values Module 2: Team Roles and Dynamics Understanding team roles (e.g., Belbin’s Team Roles, Gallup’s StrengthsFinder) Building diverse teams with complementary skills Encouraging collaboration over competition Strategies for integrating different personalities and work styles Module 3: Leadership for High Performance The role of a leader in high-performing teams Transformational leadership vs transactional leadership Delegation and empowering team members Creating a vision and setting clear expectations Module 4: Building Trust and Effective Communication The role of trust in team performance Building rapport and psychological safety Developing active listening and feedback skills Encouraging open, honest, and transparent communication Module 5: Goal Setting and Alignment The SMART goal framework for teams Aligning team goals with organisational strategy Prioritising and tracking team performance Creating individual and team accountability Module 6: Conflict Management and Problem Solving Understanding and addressing team conflict Strategies for resolving disagreements and promoting collaboration Facilitating difficult conversations Problem-solving techniques and decision-making processes Module 7: Motivation, Recognition, and Sustaining Performance Motivating team members and recognising achievements Building a culture of continuous improvement Measuring team performance (KPIs, feedback loops, 360-degree reviews) Keeping momentum in long-term projects Module 8: Measuring Success and Continuously Improving Tools for measuring team effectiveness (e.g., surveys, team assessments) Adjusting processes and practices to ensure continuous high performance Developing a personal and team action plan for ongoing growth Creating a feedback loop for long-term success Delivery Style Interactive discussions and team exercises Group activities, role-playing, and case studies Practical tools and frameworks for immediate application Peer feedback and group coaching Course Materials Provided Participant workbook with key concepts, templates, and worksheets Team development toolkits (e.g., team assessment forms, feedback templates) Leadership and team-building resources for further learning Personal action plan template for team growth Optional Add-ons Personalised team assessment and tailored development plan Ongoing coaching sessions for team leaders Facilitated team-building activities for real-world application Post-course team performance follow-up and support

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

Duration 1 Days 6 CPD hours This course is intended for This course is intended for both organizations that would like to improve the corporate communications of their employees and individuals, who take the role of Project Managers, Business Analysts, Team Leaders, Scrum Masters, Product Owners, Managers, Employees, and anyone who would like to improve their communications skills both in the personal and professional aspects. Overview Upon successful completion of this course, students will learn: what effective communications are. why they are important. how by improving communications you will be able to improve the overall execution of projects and your results in general. the specifics of online remote teamwork communications. Your employees will be equipped with knowledge of different communication techniques and styles, which will save them time to adapt to the communication style of the interlocutor and allow them to have more effective conversations both with business partners and customers, and with colleagues at work. Also, they will master the art of active listening and thus win more customers and partners. This course can be adapted to the specific needs of your organization. This course represents highly effective training on developing communication skills and teaches students how to ask correct questions and get the most from one discussion. Also, students will learn how to resolve and/or avoid conflict situations. Course Outline What is the process of effective communications? How to ask good questions and reach clear agreements? Why is listening important and how to listen actively? How to give and receive feedback? How to prepare and conduct effective meetings? Each topic includes discussions and exercises.

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.