In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Branding Your Online Business course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Branding Your Online Business course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Branding Your Online Business and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Branding Your Online Business course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Branding Your Online Business course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Branding Your Online Business will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction to Branding Your Online Business Introduction 00:05:00 Module 01: Is Entrepreneurship for You Is Entrepreneurship for You 00:04:00 Reasons to Become an Entrepreneur 00:04:00 Characteristics of an Entrepreneur 00:04:00 The Mindset of an Entrepreneur 00:04:00 Types of Entrepreneurs 00:04:00 The 8p's Of Entrepreneurship 00:03:00 Module 02: Setting Up Your Home Office Setting Up Your Home Office 00:04:00 Tips for Designing Your Office Space 00:02:00 How to Layout Your Office Space 00:02:00 Tips to Be Super Productive in Your Home Office 00:03:00 Provides privacy 00:03:00 Set Up a Home Office You Love 00:03:00 Module 03: Decide Which Industry and Niche to Fill Decide Which Industry and Niche to Fill 00:04:00 Tips to find the right industry for you 00:03:00 How to Find Your Niche 00:04:00 Strategies for choosing an E-Commerce niche 00:04:00 How to Market an Online Business 00:05:00 Create Multiple Revenue Streams for Your Business 00:04:00 Module 04: Starting Your Business Online with Affiliate Marketing Starting Your Business Online with Affiliate Marketing 00:05:00 What is Affiliate Marketing 00:03:00 Tips on Choosing Products to Market 00:04:00 How to Get Targeted Traffic for Your Products 00:03:00 Research Product Demand 00:03:00 Choosing the Right Products to Sell for Yourself 00:04:00 Module 05: The Importance of Digital Marketing to an Online Business The Importance of Digital Marketing to An Online Business 00:03:00 Choosing the right platform to build your website 00:04:00 Using Social Media Effectively 00:03:00 Building Referrals with Current Customers 00:03:00 The Importance of An Autoresponder to Generate Leads 00:03:00 Using Articles to generate Leads 00:03:00 Module 06: Branding Your Business Branding Your Business 00:03:00 The Importance of Good Customer Service 00:03:00 Define Your Audience 00:04:00 Grow Your Online Presence 00:03:00 Reinvent Your Brand as Your Grow 00:03:00 Embrace Networking On and Offline 00:04:00 Module 07: Conclusion Review of course 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
The Executive Mini MBA will teach you all those things you learn from an MBA course that too in a shorter period. From learning theories to implying it in practical life, the course plan carries all the important aspects. This beneficial program will help you to gain in-depth knowledge about Economics and business. The administrative and managerial aspects of the business will become clearer to you. The course will also familiarise yourself with a wide variety of topics such as strategy planning, marketing strategy, resource management, etc. Most importantly, the course will play a significant role to develop the required leadership skill to lead a business organisation. By completing this course, you will become efficient enough for securing a high position in a business organisation. Who is this Course for? This Executive Mini MBA course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Method of Assessment: Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Certification After successfully completing the course, you will be able to obtain the certificates. You can claim a PDF certificate by paying a little processing fee of £2. There is an additional fee to obtain a hardcopy certificate which is £9. Course Curriculum Module 1:- Business Planning and Analysis Business Planning Basics 01:00:00 Market Evaluation 01:00:00 Analyze Competition 01:00:00 Determine A Marketing Strategy 01:00:00 Decide What Extras You May Need Like Staff etc 00:30:00 The Dangers In Not Making A Business Plan 00:15:00 Module 2: -Business Administration and Branding Introduction 00:15:00 Make Yourself Well Recognised Before Your Customers 00:30:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Module 3: - Business Succession Planning Getting Started 00:30:00 Succession Planning Vs. Replacement Planning 01:00:00 Preparing for the Planning Process 01:00:00 Initiating Process 00:00:00 The SWOT Analysis 01:00:00 Developing the Succession Plan 01:00:00 Executing the Plan 00:30:00 Gaining Support 00:30:00 Managing the Change 01:00:00 Overcoming Roadblocks 01:00:00 Reaching the End 01:00:00 Wrapping Up 00:15:00 Module 4: -Business Development Budgeting Businesses Budgeting Basics 00:15:00 Steps To Better Business Budgeting 00:15:00 How And What To Consider When Preparing A Business Plan And Budget 01:00:00 The Ins And Outs Of Corporate Budgeting 00:15:00 Including Social Business Budgets In The Plan 00:15:00 Impacts Of Debts On Business Budgets 00:15:00 Managing Business Budgets And Finances Together 01:00:00 Module 5: -Management Introduction 01:00:00 How to Build Trust and Confidence 01:00:00 A Manager's Pitfalls 01:00:00 How to Build Team Spirit 01:00:00 Dealing with Problem Employees 01:00:00 Using Your Emotional Intelligence 00:30:00 Conclusion to Management 00:15:00 Module 6:- Business Management Skills Business Plan Basics 00:30:00 The Executive Summary 01:00:00 The Mission Statement 00:30:00 Exploring Financial Needs 00:30:00 Evaluating Competition 01:00:00 The Troubles You Can Run Into Without The Proper Business Plan 00:30:00 Wrapping Up 00:15:00 Module 7: Project Management Introduction 01:00:00 Can You Manage Yourself Out Of A Paper Bag? 00:30:00 Setting the Stage for a Successful Project 01:00:00 The Importance of Developing and Managing A Budget 00:30:00 Taking Action - Execution of the Plan 01:00:00 Rules to Manage The Projects 01:00:00 Your Personality and Project Management Style 01:00:00 The Cycle of Decision Making 01:00:00 Getting Your Project Back On Track 01:30:00 Keeping It Moving Forward 01:00:00 Problems and Solutions in Project Management 01:00:00 Module 8: HR and Leadership Management Leader and HR Management 00:30:00 Commitment and HR Management 01:00:00 Team Management 00:30:00 Build A Mastermind Group 02:00:00 People Recognition in HR Management 00:30:00 Performance, Goals and Management 00:30:00 Think Outside The Box 00:30:00 Be Passionate about Your Work 00:30:00 The Importance Of A Good Team Leader 00:30:00 Module 9: Business Systemization Introduction 00:30:00 The Idea of Systemizing Your Business 01:00:00 Why You Should Systemize Your Business 01:00:00 A Lesson Learned From The Book 'The E-Myth' 01:00:00 So, How Do I Create This Wonderful Business System? 01:00:00 Outsourcing As a Way of Systemizing Your Business 00:30:00 How to Keep It Growing: The Systemized Business 01:00:00 Some General Ideas To Consider As You Systemize Your Business 00:30:00 Conclusion 00:15:00 Module 10: - Business Ethics Fundamentals Getting Started To Business Ethics 00:15:00 What is Ethics? 01:00:00 Implementing Ethics in the Workplace 00:30:00 Employer/Employee Rights 01:00:00 Business & Social Responsibilities 01:00:00 Ethical Decisions 01:00:00 Whistle Blowing 00:30:00 Managerial Ethics 00:30:00 Unethical Behavior 00:30:00 Ethics in Business (I) 01:00:00 Ethics in Business (II) 00:30:00 Wrapping Up 00:15:00 Module 11: Sales Analysis and Sales What Is A Sales Funnel? 00:30:00 What is Internet Commerce 00:30:00 What Can I Sell 00:30:00 Clickbank 00:30:00 Drop Shipping 00:30:00 Affiliate Marketing 00:30:00 The Link Between Products, Key Words and Prospects 00:15:00 The Front-end and Back-end of Sales Funnels 00:30:00 Sales Funnel Success 00:30:00 Sales Funnel Planning 00:30:00 Putting Your Theory to Practice 00:30:00 Content Marketing 00:30:00 Article Marketing 01:00:00 Google's Adwords Program 00:30:00 Marketing Offline 00:30:00 Blogs 00:30:00 Social Media 00:30:00 Auto Responders 00:30:00 The Joint Venture 00:30:00 Measuring Success 00:30:00 Top Sales Funnel Products 00:30:00 Mock Exam Mock Exam- Executive Mini MBA 00:30:00 Final Exam Final Exam - Executive Mini MBA 00:20:00 Recommended Readings Recommended Readings - Executive Mini MBA 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
If you're just starting a business, looking to re-energise a current business, need small business help and support or are seeking to take your business to the next level, together, we can develop strategies towards achieving your goals.
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This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market. After the successful completion of the course, you will be able to learn about the following, Online Brand Positioning Strategy. Ways to Establish Brand Trust Online. Concept and Advantages of Online Marketing Synergy. Outsourcing and in-house branding. Concept of global and local marketing. Significance of Localised Branding and Global Branding. Steps to Create Localisation in Branding. Financial Impact of Good Branding. Concept of Brand Perception. Ways to Measure Brand Perception. Tools to measure brand awareness. Key Performance Indicators or KPI For Brand Success. Steps in Continuous Brand Improvement. Calculating ROI for Branding. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Digital Branding Self-paced pre-recorded learning content on this topic. Concepts in Digital Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Digital Marketing Managers Social Media Managers E-commerce Managers Business Owners Marketing Consultants Advertising Executives Sales Managers Product Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Social Media Strategy and Content workshop for professional hypnotherapists. Presented by Elle Cloke of We Do Social Media and The Social Media Gym.